MiscGyan — Rachit & Rubaina

We built this together.
From day one.

Ninety thousand followers, a hundred thousand miles, and a small library of products for the creators coming up behind us. We're Rachit and Rubaina — and when we're not writing from a cabin in Vancouver Island, we're building Soshlabs.ai for creators and small brands.

Rachit getting ready to fly a DJI drone on an autumn road trip through golden aspen country
90,000+
followers, across platforms
100,000
miles, and still counting
Three countries
US, Canada, India
Zero
day jobs between us
Our Story

We drive. For scenic routes.

It started with one camera on a kitchen table in Toronto, a spreadsheet of national parks, and a quiet decision that neither of us was going back on Monday.

We'd both spent years inside office buildings — different cities, different companies, same fluorescent light. When we started MiscGyan, it wasn't a business plan. It was a travel page, the two of us, figuring out what looked honest in a frame. Alaska in September. A ferry to Vancouver Island. Olympic National Park in the rain. Somewhere between a hundred thousand miles and ninety thousand followers, it stopped being a side project. People started asking how we did it.

So we started writing it down. The Creator Accelerator Playbook is the book we wish we'd had in year one. Soshlabs.ai is the tool we wish we'd had in year three. Everything on this site is built from one place — two creators who still shoot, still write, still travel, and still believe a good page is worth more than a loud one.

Rachit Jawa
Rachit Jawa
co-founder · writer · the one behind the keyboard at 2am
Rubaina Jawa
Rubaina Jawa
co-founder · creative director · the one behind the camera (and the better eye)
From the Journal

Covering miles. Craving wisdom.

Long-form field notes from the road — the Alaska itinerary that ran three days long, the Vancouver Island loop that almost didn't happen, the wine country weekend that turned into a brand deal. No affiliate listicles. Just the trip, the frame, and what we'd do differently.

What We Make

Built for content creators.

Every product on this page started as a document we made for ourselves. We figured if it worked for us, it might save someone else a year.

Featured

Creator Accelerator Playbook

From zero to your first $100K.

The exact playbook we used to turn a travel page into a business — content systems, pitch emails, pricing, and the contracts nobody tells you about. Short on theory, long on screenshots. Built to be read in a weekend and used on Monday.

From $47 USD
Get it now

Templates & Ebooks

Small files. Big unlocks.

Notion templates, pitch decks, content calendars, and a few short ebooks we're finishing now. Designed to be opened, filled in, and used the same afternoon. Dropping across the next few months.

Coming soonGet early access

The whole shelf

Every product, in one place.

Every product, every download, in one place.

Also Building

The tool we needed. So we built it.

Soshlabs.ai is a centralized interface for precise social media execution for small brands and creators — the same kind of businesses we've been pitching, shooting for, and learning from for the last five years. Now with Sosh AI, you can plan for, create for and distribute content to 14 different social channels with 1-single-click. It is what we wish had existed for both of us.

Soshlabs.ai preview
What People Are Saying

Read by creators. Used by creators.

"Impressed by the effort and thought you put into your work."

Francis
AhaCreator

"Love the storytelling and personal touch."

Olivia Wilson
Social Media Specialist, Asus USA

"Beautiful frames. Videos look great."

Amy Worobec & Parijat Gupta
Coast Hotels

"Your kindness and engagement stands out."

Olivia Wilson
Social Media Specialist, Asus USA
Stay in the Loop

A letter every other Sunday. From us to you.

Every other Sunday — one letter from the two of us. What we're shooting, what we're reading, what we'd pitch if we were you this week. No affiliate roundups, no 2,000-word essays on productivity. Just the thing, in your inbox, with a cup of coffee.

Two emails a month. No spam, ever. Unsubscribe in one click.